Hello ! I'm Joaquin
Welcome to MELOCCOTON !
You are wondering who is behind MELOCCOTON ? Learn more about my story, take a deeper dive !
The first steps
Since I was a child, I’ve always been surrounded by powerful and gorgeous women. My grand mother and my mother use to take car of themself like no other. Eyes and lips painted, perfume pu on, wearing th best clothing they owned. It was the first time I was fascinated by beauty. And what a good example I had.
Growing up, I cound’t take my eyes of the way my “abuela” repaired our clothes and how she knitted jumpers for us, with cutting knife precision. My passion for technique was born. Since I can remember, her hands moving fast and her eyes watching TV were like a “Gods’ gift” for me.
the love of my life
After the flame comes the practice. I picked up my first pencil by the age of 2, and never put it down since. From now on, drawing is the love of my life. And yes, it still is.
Drawing allow be to be creative, since I come from a humble family, with nearly nothing. Apencil and a sheet of paper. I spent my afternoons in imaginary words, doodling characters and fantasy places. This lead me to the road of manga, in which I’m still today.
the best choice
Spending 6 years in high-school was a nightmare for me, and today I’m so glad that it ended. But now comes the crucial question : ” What am I going to do for a living?” I hesiatted a lot, but what I was sure about is that I wanted to be a creative mind.
I chose fashion design indeed. Why ? Because that pasion was still inside me. And I can say, the best years of my entire life. It was a new way to be creative and to build from scratch a wonderful universe.
first attempt
“Now i’m an adult, I have to work.” That’s what I said to myself with my Graduate under the arm and my hope still intact. I started to work in retail, not for me AT ALL. And at the same time, I had the chance to build a first brand with one of my favorite people in the world. My hope was fragile but still burning.
It’s was nice, but I lacked a lot of skills and maturity for this kind of projects. It ended two years after… My hope was just a spark at this point.
I'm still here
Nearly 30 years old, not knowing what to do in like, I decided to go to Paris and try my best. But COVID 19 came, and working from home became a nightmare. I felt trapped in a cage from which I couldn’t escape. Hopefully, my spark was groing back, and I thought that I had to start again creating something.
And here is MELOCCOTON, today, breaking the codes of traditional masculinity, and telling you that femininity is beautiful and is a part of masculinity.
